Asianet Satellite Communications Limited is vigilant in its enforcement towards corporate principles and is committed towards sustainable development and inclusive growth. The Company constantly strives to ensure strong corporate culture which emphasizes on integrating Corporate Social Responsibility (CSR) values with business objective. It also pursues initiatives related to quality management, environment preservation and social awareness.
The Company subscribes to the philosophy of compassionate care and committed to act on an ethos of generosity and compassion, characterized by a willingness to build a society that works for everyone. Further the Company strives towards becoming a socially responsible corporate entity with a thrust on Community development, and education through sustained business conduct. This is the cornerstone of CSR policy of the Company.
To attain its CSR objectives in a professional and integrated manner, the Company has formulated policies for social development that are based on the following guiding principles:
5. Our Core Focus Areas:
The policy document is an attempt to articulate the company’s Social Responsibility. The framework enables to put in place policies and practices in line with this policy. The social policy document is an attempt to showcase the linkage of our social objectives with business strategy.
The community is an integral part of the business environment. Business intervention can have a positive or negative effect on a community. The need assessment and engagement process is critical to the system and demands focus on a case-to-case basis, which includes setting up strong ties with the community. Factors that affect the local community could range from education, health and hygiene, to displacement, livelihood and environmental concerns. There could be a combination of some of these factors or all of them. Reach and penetration could be enhanced by roping in agencies working in the area. The objective is to augment overall economic and social development of local communities by discharging our social responsibilities in a sustainable manner.
At Asianet, the approach is to interweave social responsibility into the company’s mainstream business functions through translating commitments into policies, which not only drive all employees but influence and mobilize to embrace responsible business practices in their respective spheres of action. The policy affirms business objectives and strategy along with our commitment to augment the growth and development of employees, the communities we operate in, and our investors.
The commitments of Asianet Satellite Communications Limited under the gamut of CSR, based on the CSR Charter, are as follows:
Education is the basic tool to bring development to an area and its population. We aim to create an aware pool of human resource both within and across our area of operations. We are committed to bridging the digital divide between the ‘haves’ and the ‘have nots’. A sustainable education model could be strengthened through partnership with relevant local agencies. The CSR gamut is covered by these broad areas but not limited to them.
Asianet Satellite Communications Limited CSR will be internally headed by President & COO, Mr. G Sankaranarayana. He imparts the guiding strategy and direction to the entire company’s CSR. We at Asianet Satellite Communications Limited shall follow the broad guidelines for the same. The President & COO along with Head – Human Resources will be authorized to take strategic decisions in Consultation with the CSR Committee on CSR with inputs from Departmental Heads. A periodical report needs to be submitted to the CSR Committee about the measures taken for implementation of the Policy.
Although our main thrust lies in providing support to the above mentioned areas, the Company shall not restrict itself to it. In order to improvise on areas of interest and business, to develop and integrate business models with social and environmental priorities and processes in order to create shared value.
Prior to the commencement of projects, there shall be a baseline study of the core focus areas and subsequent development of a project for satisfying the core focus areas. All the projects shall be assessed under the agreed strategy, shall be monitored every quarter, and measured against targets and budgets.
The Budget shall be arrived at on computation of:
Thereafter, a specific budget shall be allocated to a specific project activity. The CSR Committee constituted shall monitor the project expenditure and the surplus arising out of the CSR activity will not be part of business profits of the Company.
Information on the spending by the Company shall be disseminated on periodic basis on Web- site of the Company and in its Annual Report.
Corporate Social Responsibility policy of the Company conforms to the Schedule VII of the Companies Act, 2013 read with the Companies (Corporate Social Responsibility Policy) Rules, 2014 as notified by the Ministry of Corporate Affairs, Government of India).