ACV is a Division of Asianet Digital Network Pvt. LTD which is the wholly owned subsidiary of Asianet Satellite Communication Ltd. ACV is having a well equipped Studio at Panicker’s Lane Sasthamangalam, Trivandrum with full fledged news desk.
ACV bouquet is the largest TV channel network in Kerala with seven channels; each of the channels is distinct in content and presentation with distinct programming and style. These Channels are available in South India through Cable network of ASIANET and its associates, live streaming across the globe in web through www.asianet.in and in OTT Platform through Asianet mobile TV+ app. Major contents are also available in youtube.
ACV, the flagship channel, was created in 1997 with a mix of programs and shows that was beamed to towns in Kerala and now available in many cities in south India with 24X7 programming. The channel airs programs in Malayalam in categories of General Entertainment with a blend of Movies, Music, Infotainment, Lifestyle, Spiritual messages, News & Current Affairs etc. The Channel is also airing live interactive program daily which is major attraction to many Malayali families across the globe. ACV is also conducting live musical and entertainment events across Kerala and giving platform to new talented young artists who later become celebrities in Kerala.
ACV News is a News & Current Affairs channel with around a dozen news bulletins daily. The news bulletins gives specific importance to neighbourhood news and events with title “Chuttuvattathinte vaartha spandanam”. The channel also airs News, Panel discussion on current affairs. Unique features, Interactive sessions, Entertainment news and Documentaries. The channel is unique in its operation of News & Current affairs with 20 editions of News bulletins aired simultaneously from these 20 towns of Kerala.
The youth oriented urban-centric channel was formed in 2007 with programming appealing to the Neo Indian. The channel airs content in General Entertainment category with Movies and Music in various languages. The channel airs English, Hindi and Malayalam movies daily. The Content is typically urban oriented with a blend of English, Malayalam and Hindi languages. Music in different genres and in different languages had been the hallmark of the channel. Lifestyle, Travel, Infotainment etc are also aired. The channel stays true to its tagline ‘Open your Mind’ with delightful surprises thrown in the mix of the shows. This is the most preferred channel of youths of KERALA
ACV Utsav airs Festive events Live across Kerala. The channel telecasts Music of all genres along with mass appealing contents of yesteryears of ACV. During specific events of Regional and Local interest such as cultural events or spiritual events, the programs are beamed Live. The channel also promotes specific products in specific time frames. The programs are planned in accordance with viewer feedback and taste after qualitative research studies.
ACV Utsav Plus is similar to UTSAV as the names suggests but with different editions in each district to cater to the local needs by live telecasting the local festivals, local cultural events, inaugurations functions etc.
Jukebox, the interactive channel was the first of its kind to be launched in 1999 in Kerala and carries no1 Music channel of Kerala tag during the TAM rating. Music and Comedy clips and the videos that can be selected by the viewers of the channel. Selection of video through a mobile phone or landline phone changed the way content could be viewed and continues to be a popular source of television entertainment with the delight of interactivity. Videos of the songs in Malayalam, Hindi, Tamil & English, Kids and Funny Videos are arranged in the channel in different folders which can be navigated and selected by the viewer with a phone and tracking the navigation on the television screen. The channel also telecasts a Movie everyday in the evening.
Medley is SMS based interactive channel and the audience can select their preferred songs by sending SMS to the displayed number. The content is Film songs in different languages and Music Albums.
The reach & affordable cost of the ACV bouquet of channels makes it one of the most preferred advertising medium for many local and National Clients to promote their products. The unique advantages are the multiple ad options and the flexibility of advertising focusing specific to whole Kerala market, Each District or to Specific towns which minimise the spillage and cost of advertising.