Started in 1993, Asianet has over the years, become one of the most well known and cherished brands in India.
The company forayed into Cable TV services with the advanced cable TV technology of its time offering superior quality of viewing experience and service to thousands of subscribers in select towns in Kerala along with the satellite channel, Asianet (Asianet Communications Limited), the first Malayalam channel, as a single entity during the initial years.
As one of the first cable operations in Kerala in early 90s, Asianet had a distinct cable network with state-of-the-art technological design in consultation with Hutchison Whampoa, Hongkong on Pan Asian grounds. Pioneers in the field with well designed and structured network comprising high quality equipments & cable; it also had launched OFC communication by using optical fiber cables imported from Commscope Inc. USA for the first time in India.
Since then, the cable service has been extended to various locations in Kerala and is today the leading service provider in cable television services in the state.
The company has extended the Digital Cable TV service to Karnataka, Andhra Pradesh and Telengana to help the realization of digitization in those areas where Asianet expertise in Digital Cable TV sevice would add value.
Asianet has always been in the forefront of adopting the latest in technology; from Analog the evolution to Digital technology has been embraced as early as in 2006 much ahead of the rest of the country.
Asianet has partnered with Cisco & LG, the global giants for Digital Solutions for Digital Headend, Set Top Boxes, and Broadband network. Asianet and Cisco’s™ association goes back to 2006 when both the companies started working ahead of time to digitize the Kerala market.
Asianet Digital cable service offers the latest in Digital Technology with more than 200 Video channels, including Premium HD channels. It is ahead of the deadline for mandatory digitalization of Cable TV services and has digitized all the Phase III towns covered by Asianet network and digitized many Phase IV areas.
The channels are provided in Standard Definition and some channels in High Definition. Asianet offers Premium HD channels and also has the enviable distinction of offering Bundled services of high Asianet Broadband with Digital cable TV services.
Plans are afoot to increase channels to over 350, including 50 HD channels, from the current 200 plus video channels. Asianet has rolled out value added services with VOD (Video on Demand) & also extended Digital TV services to different platforms such as Smartphones, Tablets, etc through its multi-screen strategy